Hostage of memory

Leica
Creative Direction

Hostage of memory

Leica
Creative Direction

Hostage of memory

Leica
Creative Direction

Hostage of memory

Leica
Creative Direction

Hostage of memory

Leica
Creative Direction

In Leica’s new campaign, we encourage people to click more to stop being hostages of their own memory.
Which distorts, kidnaps and mutilates our recollections.
Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

In Leica’s new campaign, we encourage people to click more to stop being hostages of their own memory.
Which distorts, kidnaps and mutilates our recollections.
Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

In Leica’s new campaign, we encourage people to click more to stop being hostages of their own memory. Which distorts, kidnaps and mutilates our recollections. Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

In Leica’s new campaign, we encourage people to click more to stop being hostages of their own memory. Which distorts, kidnaps and mutilates our recollections. Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

In Leica’s new campaign, we encourage people to click more to stop being hostages of their own memory. Which distorts, kidnaps and mutilates our recollections. Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Printed with a rough, corroded aspect, the posters recreate the obscure corners of the mind where our remembrances are lost.

Printed with a rough, corroded aspect, the posters recreate the obscure corners of the mind where our remembrances are lost.

Printed with a rough, corroded aspect, the posters recreate the obscure corners of the mind where our remembrances are lost.

Printed with a rough, corroded aspect, the posters recreate the obscure corners of the mind where our remembrances are lost.

Printed with a rough, corroded aspect, the posters recreate the obscure corners of the mind where our remembrances are lost.

Luckily, there is a way out.
Hostage of memory? Click.

Luckily, there is a way out.
Hostage of memory? Click.

Luckily, there is a way out.
Hostage of memory? Click.

Luckily, there is a way out.
Hostage of memory? Click.

Luckily, there is a way out.
Hostage of memory? Click.